Industrial design seeks to combine both art and science for improving a product in a way that there is an increase in its commercial value through improved looks and functionality. It comes to use both for products which are in the development stage and those that have already been launched in the market.
The primary consideration of industrial design is the manner in which the customer will perceive the product. It means the customers must consider the products as something desirable and worth spending their money on. The desired result in such cases can be attained by improving the functionality as well as the looks of the product, in order to make the product attractive to a lot of customers.
This requires a comprehensive research into the patterns of consumer habits, which can then be considered by the designers of the product. This step is succeeded by sketching, making models, sampling and final testing before circulation of the item in the market. Nowadays, there is a popular trend of making use of 3D software and CAD programs for making these jobs easier.
Industrial designing essentially concentrates on the overall texture and shape of a product. Designers have to concentrate upon many factors other than the looks of the product. These include durability, utility, ergonomics and the user friendliness of the product. In fact, a designer can even reduce the manufacturing costs greatly by making required improvements in the design.
Industrial design also encompasses other aspects like packaging a product, study of a buyer’s psychological reaction towards a product, and his or her degree of emotional attachment to the item. It is for this reason that industrial designers have to go through years of rigorous training before they take on the profession and start designing products.
Some of the renowned industrial designers are Raymond Loewy, who designed the Coca-Cola bottle, Jonathan Ive, who is known for designing the iMac and Brooks Stevens, the extremely popular designer of the Harley-Davidson motorbikes.
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