During the past 12 years, all manner of myths and delusions have materialized about how search engines work. Some stem from back when search engines were relatively new, when webmasters were needed to submit information about their sites and pages, and a bot would basically crawl through and index the information provided to them. Such methods were vunerable to exploitation from dishonest developers looking to boost traffic no matter what, and search engines became in-need of an overhaul. This article strives to shed some light on how search engines work now, and how Online Marketing is affected by this.
If a Search Engine Optimization Company wants a fee from you for search engine submission, then don’t trust them. Search engine submission is the oldest form of search engine ‘optimisation,’ and it’s also the most ineffective. Search engines have openly stated that they never use the URL submission listings anymore, regardless of the pages still being there. They say that the best way is to gain links from other sites. This method exposes the search engine to your content more naturally.
Meta tags – once deemed to be the most essential part of on-page optimisation. Now, it’s still important, but not quite somuch. Just the title tag and meta description tag are known to be important. The use of the keywords meta tag by the engines is now debatable. The main engines, including Yahoo, claim that they use it only for content detection, and not for placement, due to the amount of spam. Still, it’s most likely advisable including the meta tag, as it only takes a moments work to do so.
Some SEOs will have you believe that keyword density on a page is used by search engine algorithms, and needs to be a main point of your Online Marketing policy. It has been proven that this is not the case, and keyword spam is more likely to bring upon your site the anger of the search engine, and end up with your website suffering the consequences. It’s far better to use your keywords intelligently, and keep your site readable to visitors.
Search engine spam – manipulating search engines to achieve a high Search Engine Placement is a popular activity on the web, and once upon a time it was a quick way to a short termreturn. However, it’s becoming more and more complicated, and for a number of reasons.
One reason being that search enginesrealise their users hate spam, and so improved spam control means more contented searchers. Who will want to go back and use the service again and again. Many say that one of Googles paramount advantages over rivals has been their capability to control and remove spam faster than any of their main opponents. For this reason, anyone caught misusing the system will face severe consequences, which can include having your website being completely removed from the search engines index. Of course, this means that, anyone who doesn’t know your site is there, will not be able to find it. The effects could be quite devastating. So it’s well worth maintaining ethical practises, and ensure any Search Engine Optimization Company that you do decide to work with follow the correct procedures.