This year 2009 has marked a significant change in trend for advertising as it’s the first have moved away from the more long-established advertising procedures to Online Marketing. A recent report from the Internet Advertising Bureau declared that spending on internet adverts grew in the first quarter of 2009 by 4.6 percent to hit 1.7 billion, whereas advertising on television dropped to 1.6bn from last years 1.9 billion for the same period. The same report mentioned the reasons for this move are more rapid broadband speeds, more advanced online techniques and people just typically spending more time on the internet these days. Modern companies have needed to substantially restructure their advertising budgets to follow the consumers online. More measurable and accountable methods are also a strong reason for selecting an Online Marketing campaign especially in today’s demanding marketplace. TV advertising is not the only traditional method to be hit by thismove to Online Marketing; classified adverts in print have also been falling, whilst their online equivalents have increased by ten percent.
As already stated the companies are purely following their prospective audience in this. As more and more people have more rapid broadband access to the internet and are becoming increasingly more satisfied in the online purchase scenario, so the marketing budgets must follow. The online demographic is also shifting, with the average sixteen to twenty four year old spending 29 percent of their media time on the on the web. The other factor that is so attractive to modern companies is the measurability of Online Marketing. It’s so easy to keep track of precisely what results your marketing budget is attaining online as opposed to television or print media marketing. This move to more internet advertising is also aiding the digital technology industry as it promotes development and innovation. The trade advertising body for television advertisers Thinkbox feels there is still room for both, stating that internet marketing is much more potent when linked together with a good television marketing campaign.
So who are the winners in this scenario? Well although a lot of the advertising budgets are now being spent on paid for search methods, in which the search giant Google dominates, there is also a trend for the small to medium business turning to a respectable search engine optimization company to help them attain a presence on the internet. The key to being successful is making sure that optimal Search Engine Placementis achieved. With this in mind it is essential to choose a business that only uses ethical Online Marketing methods. This may at first sound rather daunting as there are plenty of SEO companies out there on the internet. Stay away from any that say they can guarantee page 1 Search Engine Placement instantly as all of the ethical methods are very intensive and take time and effort to effectuate. Also take a look at their own website, find out what keywords were used and check where they themselves appear, if they can’t optimise their own website they won’t be able to do it for yours.