Traditional advertising is made up of adverts in such areas as: newspapers and magazines, on television, letter drops to homes, billboards and hoardings in public areas, on the outside of busses and lorries, on parking tickets, and or course Yellow Pages.
These can be dear to produce and then update as business changes require, and so the increasing use of the internet and specific company web sites has brought about another way that is a more maintainable option for a company to market its products or services.
A recent report by PricewaterhouseCoopers found that Online spend grew 4.6% to